While at the mall today I noticed that everyone seems to be updating their brands. Sbarro and Lord and Taylor have new logos, and I'm loving them.
The new, clean Sbarro logo is a much welcomed change to the old one. I really love it in all black.
Lord and Taylor has a new logo on some mall signage, Facebook, and Twitter, but hasn't yet made it to their website. My bet it that they're soft testing it. The logo image on Facebook has a lot of negative comments, most saying it looks cheap and not signature enough. I like it because it's more readable! When I was a kid I could never figure out what it said. I agree that it's not distinguished enough and needs a bit more character.